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SAQ — The Sales Alignment Questionnaire

The SAQ improves hiring for sales roles by assessing candidates through 15 scales based on the Big Five personality traits. It reduces response distortion for reliable insights and focuses on strengths and areas for development, rather than labeling candidates as "good" or "bad." Taking just 15-20 minutes to complete online, the SAQ helps interviewers prepare effectively. Results are interpreted by certified TAI Test Administrators, ensuring accuracy and proper use of assessment data.

SAQ — The Sales Alignment Questionnaire

The Sales Alignment Questionnaire (SAQ) is an online personality assessment based on the Big 5 personality traits. It measures how well a candidate's personality aligns with typical sales profiles. 


The SAQ evaluates 15 scales grouped by the Big 5 Personality Factors and includes TAI's proprietary response distortion reduction technology, which decreases the likelihood of candidates manipulating their answers. This ensures the results are accurate and useful for organizations when selecting sales candidates. 


The SAQ is not intended to classify candidates as "good" or "bad" but rather to identify those with immediate potential and those who may benefit from further development. It helps organizations understand the strengths and weaknesses of each candidate and guides them in providing training and feedback to foster the necessary competencies for success in their roles.


 The SAQ, when combined with competency-based sales interviews, reduces selection errors and ensures that hiring teams focus on the right traits and competencies. The assessment takes about 15-20 minutes to complete and is typically administered online before face-to-face interviews.

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